Online research approaches need to be flexible and dynamic enough to keep up with the flow of conversation. We designed Customer Boardroom around this concept. A simple interface helps you stay focused and glanceable data keeps your fingers on the pulse of your room. The result is a research approach that works and feels like a focus group, with all the power of digital communication.
A traditional focus group helps executives understand the why behind the what. Engage with a group of customers virtually in your office, ready to weigh in on key business decisions at a moment's notice, in a quick and simple online environment. Let us handle the work while you observe and communicate directly but anonymously.
With survey functionality built in, moderators can use survey answers as a jumping off point for authentic private conversations, while keeping the entire group engaged. Mix and match survey formats for extra flexibility and customization.
Watch results update in real time. Simple, digestible visualizations provide dynamic context without distracting from the conversation.